The SEO balancing act, the evolution of social platforms, and the importance of diversifying across different platforms. ----- Welcome to episode 554 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team! Food Blogging News Roundtable: The State of SEO, Pinterest Search, and the Facebook Algorithm If you've been feeling like the ground is shifting beneath your feet as a creator lately, you aren't imagining things. Between Google's ...
The SEO balancing act, the evolution of social platforms, and the importance of diversifying across different platforms.
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Welcome to episode 554 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!
Food Blogging News Roundtable: The State of SEO, Pinterest Search, and the Facebook Algorithm
If you've been feeling like the ground is shifting beneath your feet as a creator lately, you aren't imagining things. Between Google's constant updates and the changing habits of social media users, the content creator's playbook looks a lot different than it used to. In this episode, Bjork and Emily break down why SEO isn't actually " dying — it's just evolving into something that demands a lot less robot-speak and a lot more human connection.
They'll also dive into how Pinterest is quietly becoming the search engine of choice for Gen Z and discuss the fascinating new ways Instagram is letting users "hack" their own algorithms to see more of what they actually want. If you want to know how to structure your content for machines but write it for actual people (and keep your sanity in the process!), this conversation is exactly what you need to hear this week.
Three episode takeaways:
- The SEO balancing act: Forget the old-school keyword stuffing and "over-optimization" — the is a balancing act: structure your site so the robots understand it, but write your actual content for human beings. Bonus: getting people to search for your brand specifically is becoming a huge ranking factor.
- Social platforms are having an identity crisis (in a good way!): The way people use social apps is shifting fast. Pinterest is basically becoming Google for Gen Z, and Instagram is finally letting users pop the hood and tweak their own algorithms. Meanwhile, Facebook is prioritizing engagement over outbound links.
- Change is the only constant: If there is one constant, it's that the landscape will change. Whether it's a Google Core Update or a new social feature, relying on a single traffic source is risky business. The creators winning right now are the ones who diversify their platforms and stay flexible enough to adapt when the algorithms take a left turn.
Resources:
- Subscribe to the Food Blogger Pro newsletter!
- The 2025 SEO wrap-up: What we learned about search, content, and trust — Yoast
- ChatGPT
- Pinterest leans into search as Gen Z adoption surges — EMARKETER
- Simple Pin Media
- Instagram's new 'Your Algorithm' tool could boost discovery for brands — Search Engine Land
- Facebook for Creators
- SEO expert says websites lose rankings because they're doing too much SEO — PPC Land
- Inside the Facebook algorithm in 2026: All the updates you need to know — Buffer
- ManyChat
- Grocers List
- Follow Food Blogger Pro on Instagram
- Join the Food Blogger Pro Podcast Facebook Group
Thank you to our sponsors!
This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.
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