In this episode, I speak with Whit Allen, the charismatic CEO of SpectraGrow, as we dive into a world where the rhythm of music intertwines with the innovation of agriculture. It's a conversation that takes us from energy of DJing to the vibrant greenery of vertical farms. We reminisce about our days behind the decks and reveal how those experiences have given us a unique tempo for tackling the professional challenges we face today. Whit brings a refreshing perspective on the journey from spinning records to advocating for clean technology in Washington D.C., and how every step has influenced the birth and growth of SpectraGrow.
The power of collaboration shines through in our chat, from the influence of mastermind groups to the shared problem-solving that’s steering the industry towards sustainable success. You'll hear firsthand about the nitty-gritty of lighting innovation, the significance of strategic planning for farm setups, and the camaraderie that's sprouting among agri-tech leaders in Colorado and beyond. Join me for an episode that celebrates the progress and growth at the heart of urban farming.
Thanks to Our SponsorsBio520
AgTech Weekly Review
Key Takeaways00:00 Connecting Music and Agriculture
09:38 Career Evolution and Clean Tech Lobbying
16:19 Origin and Ideal Clients of SpectraGrow
27:53 LED Innovation and Energy Efficiency
31:34 Collaboration and Growth in Vertical Farming
44:18 Power of Mastermind Groups
Tweetable Quotes"When I took a course called Truth, Love, and Marketing here in Boulder, one of the exercises was to describe your creative process. It was so easy to describe my creative process with DJing and music, and then I saw the parallels in how I bring that creative energy to launching an entrepreneurial company. How we market, how we sell, how we talk about what we do—it all has roots in that creative process from music.""We often make recommendations to relay out a farm based on lighting, and we show that if we reorganize the farm in a certain way, we could get much better performance out of the lighting strategy. My advice is always to bring us in as early as possible in the planning process because our ability to add value decreases the later we're brought into the project.""The intuition is a huge part of decision-making in business, and it's a weird word to use because people in business like spreadsheets, they like numbers, they like analysis. But at the end of the day, you have to interpret the data, and there's a point where you've got to trust other sensors that might not be so obvious that you could put on a spreadsheet, but are important things to consider."Resources MentionedWebsite - https://www.spectragrow.com
Instagram - https://www.instagram.com/spectragrow_inc
Facebook - https://www.facebook.com/spectragrow
Linkedin - https://www.linkedin.com/company/spectragrow
Youtube - https://www.youtube.com/@spectragrow
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
VFP Instagram - https://www.instagram.com/direct/inbox/
VFP Facebook - https://www.facebook.com/VerticalFarmPod
Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly - www.getrevue.co/profile/verticalfarmingpodcast
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AgTech Weekly Review
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Mentioned in this episode:
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S10E132 Shlomy Raziel / Growth Tech - From Kibbutz Fields to Vertical Farming Success
S10E131 Kaylee South / Virginia Tech - Sharing a Passion for CEA and Inspiring the Next Generation of Plant Scientists
S10E130 David Flynn / AmplifiedAg - Pioneering Vertical Farming and Tackling Food Deserts
S10E128 Katherine Soll / Teens for Food Justice - Building a Resilient Food Future & Growing Young Minds
S10E127 Rick Vanzura / Freight Farms - Buliding a Resilient Food Future & Collaborative Partners
S10E126 Alex Babich / Nuravine - Cultivating the Future: From Startup Entrepreneur to AI-Driven CEA Innovator
S10E125 Daniel Plant / Plant Dynamics - The Unconventional Path From the Armed Forces to AgTech Strategist
S10E124 Joe Swartz / AmHydro - The Evolution of Farming Through a Hydroponic Lens
S10E123 Viktor Kulcsar / Veles Farming - Growing Saffron in the Cradle of Civilization
S10E122 Felipe Hernandez / Hexagro - The Rise of Urban Aeroponics
S9E121 REPLAY Tristan Fischer / Fischer Farms - A Looming Food Crisis, Sustainability, & Building a Culture of Kindness
S9E120 Karla Garcia / Hort Americas - From Microgreens in Mexico to Educating New Indoor Farmers
S9E119 Jonah Krochmalnek / Microgreens Consulting - Turning Green: A Finance Graduate's Venture into Microgreens Farming
S9E118 Christopher Thomasen / Seasony - From Engineer to Entrepreneur: The Transformational Journey and The Vision for The Future of Vertical Farming
S9E117 Jessica Gómez de la Rosa / Origeen Greener Cities - Exploring the Rise of Vertical Farming in Mexico
S9E116 Cody Journell / Vegg, Inc. - Revolutionizing Vertical Farming & Supporting Local Farmers
S9E115: Neda Vaseghi / Microclimates - What Gets Measured Gets Managed in Vertical Farming
S9E114: Chris Rawley / Harvest Returns - Sustainability, Risk Management, & Investor Education in Vertical Farming
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