Culture Principles

In this insightful episode of Business as UNusual, host Aicila sits down with equity strategist and executive coach Danielle Marshall to unpack the practical realities of fostering inclusion and navigating polarization in today’s business world. Danielle Marshall, founder of Culture Principles, shares actionable strategies for organizations seeking to move beyond buzzwords like DEI and embrace authentic, effective culture change. The conversation covers everything from communication basics and accountability to curiosity as a leadership tool—highlighting what it takes to create trust, resilience, and lasting success within diverse teams.

Topics Discussed in this Episode:

• How to coach and communicate effectively in a polarized environment
• Why language matters less than commitment in diversity, equity, and inclusion work
• Re-framing accountability and grace within team cultures
• Moving past “toxic workplace” labels—designing intentional, thriving cultures
• The strategic use of curiosity: from soft skill to powerful change agent
• Tackling perfectionism and paternalism in leadership
• Operationalizing core values instead of just naming them
• Community engagement: asset-based approaches for nonprofit and corporate work
• Defining and measuring success as a modern leader

Resources Mentioned in this Episode:

• LinkedIn: Danielle Marshall
• Danielle Marshall’s Playbook on Curiosity for Difficult Conversations: https://www.culture-principles.com/resources/the-curiosity-playbook/
• TEDx Talk by Danielle Marshall: https://youtu.be/JFP8D4Ymlu0?si=K5-NGXk2wUXySpmm

Download Danielle Marshall’s curiosity playbook to transform your next tough conversation!

Reflect on your organization: Are you fostering accountability and curiosity, or just naming values? Start a team conversation today!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

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