Scaling a Profitable Podcasting Business with Matt Alder

Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads!

In this episode, Chris and Matt discuss Matt’s journey in podcasting, his strategies for growing and monetizing his show, and the importance of content quality. Matt shares his insights on creating valuable content, working with sponsors, marketing his podcast, and how he has diversified his revenue streams.

Episode Timestamps

• [02:23] - Matt's Podcasting Journey
• [08:50] - Marketing and Growing a Podcast
• [17:01] - Business Ecosystem and Diversification
• [22:23] - Live Events and Community Building
• [27:29] - Day-to-Day Life of a Full-Time Podcaster
• [31:09] - Chris' Coaching Corner

Essential Learning Points From This Episode

• Matt's journey to podcasting and shifting focus from blogging and the decision to monetize the podcast and go-all in on podcasting
• The importance of creating great content to fuel podcast growth and marketing strategies Matt implements to promote the show
• Building a value-driven podcast sponsorship model and the significance of diversification in revenue streams
• Why Matt enjoys hosting and participating in live-events and how he uses them to increase audience loyalty

Important Links & Mentions From This Episode

• Check Out The Recruiting Future Podcast
• Connect with Matt on LinkedIn
• Join us in November for the Long Haul Leader Summit
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.