UGC Brands WANT Men Over 50 (Here’s Why) ft. Kelly Archer | EP 66

What if the reason you think you are too old, too average, or too late for UGC is actually the exact thing a brand is searching for right now?

Nate Flake sits down with Kelly Archer, a former college softball coach in Texas who only tried UGC to prove to his wife that nobody makes money online.

He lost that argument in about thirty days. Kelly threw a portfolio together, got hired 13 times in his first month, and he and his wife turned a part time side gig into a number neither of them planned for. He was 57 at the time. He had no video background, no following, and no idea what UGC even stood for.

They got into his first job that paid $300 and ate 30 hours. The brand that kept sending it back for revision after revision because Kelly was too new to push back. The moment you have to look a client in the eye and say your rate went up, even though you like them and they were easy to say yes to.

If you are waiting until you look better, sound better, or own better gear, this one takes that excuse off the table. Kelly explains how he searches for briefs where he is the obvious pick instead of one of two hundred.

Chapters:
00:01:30 - The First Month That Changed Everything
00:14:16 - The Boundary New Creators Are Afraid to Set
00:18:11 - The Rate Increase That Tests Your Confidence
00:22:35 - What Brands Are Actually Hiring For
00:26:31 - When Revisions Cross the Line
00:30:38 - The Brands You Actually Want to Keep
00:33:07 - How One-Off Clients Become Repeat Work
00:41:00 - The Fastest Way to Burn Your Reputation
00:43:10 - Why AI Isn’t the Biggest Threat
00:48:27 - Why Helping Other Creators is a Win-Win

Stay through the end for the retainer conversation and the reason Kelly barely has to pitch anymore. 

Press play and learn how the parts of yourself you were hiding turn into the reason you get booked.

Kelly's Portfolio: www.kellyugc.net

Kelly's Instagram: https://www.instagram.com/kellytxugc?igsh=bnRkN3htc2doY3Js

Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup-ev?from=Podcast

If you love the strategies we break down on UGC 101, you need to be in the room with us live.
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April 30 - May 2nd.
Stop figuring this out alone and come build your business in person.
Grab your tickets here: https://ugccreatorconnectevent.com/
(Note: VIP & Elite passes are strictly limited!)

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Connect with Nate
Instagram: @nateflakecreates
YouTube: UGC 101 Podcast

Contact / Collabs
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https://ugcbynate.com/

UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC cr...