[Podcast] Brent Adamson on Winning Business with Commercial Insight

Brent Adamson of the CEB is back :) You may remember my podcast with Brent from a few weeks ago where we looked at his research into the “Challenger Customer” and its implications for selling high-value products and services. You might also remember that we touched on the concept of “Commercial Insight”. It's perhaps the […] The post [Podcast] Brent Adamson on Winning Business with Commercial Insight appeared first on Ian Brodie.