Navigating AI Hype vs. Reality with Sam Mellor

On this episode of The Community Exchange Podcast, we welcome Sam Mellor - VP, Marketing and Commercial Growth, NA, BBC. In our discussion, MSG and Sam discuss:

• Sam’s career journey as a transformation marketer, leading organizations through inflection points across sports, media, and entertainment
• The role of strategy, mission clarity, and organizational design in navigating change and growth
• How the BBC translates brand value into measurable outcomes for both audiences and advertisers
• Why prioritizing the end user is critical in building loyalty, trust, and long-term engagement
• The disruptive impact of AI, Google Zero, and shifting search behaviors on publishing and media models
• The need for publishers and AI companies to establish new frameworks for data use, content value, and accountability
• Why community, storytelling, and brand ecosystems are key to sustainable audience relationships
• Her outlook on the future of media, including personalization, platform diversity, and the role of friction in driving innovation

And more.

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