JoJo Maman Bébé

Laura Tenison is the always-on founder and CEO of JoJo Maman Bébé, the children’s clothing, gifts and maternity wear chain which brightens dozens of UK high streets.

The business now stretches to 88 shops, a strong online presence, 900 employees and an annual turnover of £70m.

Laura joins James Ashton to discuss:

The life-changing car accident that led to the foundation of her business in 1993;

Rolling up her sleeves to join her warehouse workers during the Covid-19 pandemic;

The mentorship she received from the Body Shop’s Anita Roddick that informed JoJo’s focus on sustainability;

And the importance of supporting fellow entrepreneurs including through the everywoman platform.

For further details of this series, follow @leadingpod or go to leadingpod.com

James Ashton’s book The Nine Types of Leader (bit.ly/NINEbook) is available now