Advertising: The Greatest Artform Of The 21st Century

Advertising: The Greatest Artform Of The 21st Century

Written by Vladyslav Koshelyev

Narrated by Nathan Agin

"Advertising became so prevalent that we often barely give it any thought at all. Everyone knows what advertising is – an endless stream of images, words and sounds on our screens, walls, road signs and, when it's really catchy, in our heads. The essence of advertising is simple – it is about attracting people's attention to products, services, ideas and concepts. It is at the same time a very complex industry that absorbs the latest advances in media, computing and psychology. Such nascent technologies as artificial intelligence and virtual reality were almost immediately adopted by marketers, way ahead of most other industries. Because of such rapid innovation, the infrastructure behind a simple ad is often so elaborate that only few professionals really understand it."