Leading and Adapting Through Covid with Hotelier and Special Forces Veteran Larry Broughton

We have all had to make significant adjustments in our lives this past year. Whether you have been directly impacted from the COVID virus or not, you have definitely had to adjust your routine and your business to meet the mandated lockdowns and  business closures.

When most of America was busy hoarding toilet paper, people like Larry Broughton were laser focused on keeping their businesses alive. Larry’s industry was among the hardest hit, and he had to make extremely difficult decisions to prevent the total destruction of the hotel empire he’s worked decades to build.

Larry took the leadership lessons he learned during his time in the Special Forces and applied them to lead himself first out of personal adversity, and then to professional success. He honed those skills through the  2001 DotCom crash and the 2008 market collapse. He may have hoped another crash would not happen, but he never stopped sharpening his skills to be ready for one.

In this episode, Larry shares his story of how he decided on the Special Forces, leadership lessons he learned, and the void he fell into upon leaving the military. He opens up about what COVID has done to the hospitality industry and the very hard decisions he made to ensure his business would not be a victim of the times.