The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two

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• The Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder – Part Two
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• How do startups get hiring so wrong—so often?
• In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership—without burning bridges.
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• 🎧 In this episode:
• Why AI can't replace human nuance in sales coaching
• How over-automating demotivates reps
• What early-stage founders get wrong about hiring
• The danger of outsourcing core problems too soon
• Building GTM teams around learning, not just equity
• Pro bono work, fractional leaders & sustainable scaling
• The human cost of broken promises in startup culture
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• This is a must-listen for any founder building a GTM engine, hiring their first sales lead, or trying to balance AI tools with real leadership.
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• 🔗 Follow Alper Yurder
  LinkedIn → https://www.linkedin.com/in/alper-yurder/
  🌐 Forte → https://www.fortegrowth.co/
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• 💬 Book a free 1-hour commercial advisory session with host Greg McCallum:
  https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5ca
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