Episode 229: How I Think About… Building a Business That Lasts

In this final instalment of the How I Think About… series, I’m reflecting on what it really takes to create a business that stands the test of time - not just in terms of revenue or visibility, but in terms of energy, alignment, and staying power.

I share:

• Why building a business that lasts isn’t the same as building one that’s constantly scaling
• The sneaky role pricing plays in business longevity (including both over- and undercharging)
• What most people get wrong about evolution vs. pivoting
• Why boredom and understimulation are quiet killers of sustainability
• How to spot the difference between coasting strategically and getting stuck

If you’ve ever felt the pressure to constantly be doing more, this episode will help you consider what’s truly required to make your business sustainable for the long haul.

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