Today’s guest is Deb Farnworth-Wood from ISSADA.
Deb founded/bought and grew 10 successful businesses before buying Issada Cosmetics in 2020. Since then she has launched Issada Clinical Formula which had already been in development for two years at that stage. Moved the business into its own manufacturing facility, and reshaped the business for growth.
Deb’s previous businesses span Health, Wellness, Education, Retail, Manufacturing and construction.
She was the Founder of the Australian Skin Clinics Franchise growing it from 1-60 clinics in just 5 years before selling in 2019. During that time, she scooped numerous awards including 3 BRW Fast List positions, Gold Coast Women in Business Winner and she was a finalist in the EY-sponsored Entrepreneur of the Year.
Deb loves change and a challenge!
She analyses business models for fun. She is a decisive leader, who is able to set clear goals and articulate her vision. She is successful at mentoring teams, growing businesses, and managing successful enterprises.
She is described as a change master, with extensive experience in strategic
organisational development, project management and consultancy. She empowers her teams to deliver the organisational goals and in doing so, to be the best they can be.
Deb created a massive impact in the world of Aesthetic Beauty, taking what were select services only available to the rich and famous and making them accessible to all. To do this she had to challenge the norm, in every aspect of the process from where and how services were delivered though to how therapists were trained. She loves to do things that people say can't be done!
Here to discuss the impact of the new TGA regulations on patients and practitioners regarding the use of terms "dermal fillers" and "anti-wrinkle injections, from ISSADA, today we welcome Deb Farnworth-Wood.
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289: Cracking the Code of Cultural Stress with Katy Bacon from Murad Australia
288: Changing the way you do business with Sophie and Jessica from Home of Aesthetics
287: The Evolution of Medi Spas with Dr Ingrid Tall from Cosmetic Image Clinics and Aquarius Health and Medispa
286: Exosomes Explained with Dr Gordon Ku for Austramedex
285: Take the fear out of investing in energy-based device treatments with Carly Knowles for Candela Medical
284: Targeting the key components of facial ageing: skin laxity, skin rejuvenation and skin texture all in one treatment with Sarah Hudson for Lumenis
283: Advancements in treating hyperpigmentation for all Fitzpatricks with Sarah Hughes from DERMALOGICA PRO
281: Discover the key to a healthy skin barrier with Terri Vinson Jones from Synergie Skin
278: An intimate chat with Industry Leader and Champion of Diversity and Inclusivity, Agnes Dube from Zebra Aesthetics
280: How the latest guidelines for cosmetic treatments are affecting our industry with Dr David Kosenko from the Cosmetic Physicians College of Australia
279: The Hidden Dangers of Under Insurance with Chris Kourtis from Beauty & Aesthetic Insurance Brokers
277: Radiate Success: How To Elevate Your Game in the Business of Professional Skincare with Emma Hindmarsh from Murad Australia
276: Hyperpigmentation and success in the clinical space with Sarah Hughes from Dermalogica PRO
275: Overcoming adversity and the importance of perseverance with Felecia Tappenden from CanGro
274: Tips on running a successful business during times of economic pressures and rising business costs with Kelly Inglis for Smartpay
273: How to choose the right salon software for your unique needs with Chi Marie from Beauti Software
272: Advance your services with retinol with Sarah Hughes from Dermalogica PRO
271: The Psychology of the Consultation Process with Chrissy Alger from Ethical Sales and Consultation Platform
270: Aptos Thread Lifting Methods with Dr Konstantin Sulamanidze for MARA Aesthetics
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