Everyone is a Salesperson with Dr Paddy Pidcock

•Building rapport 25 times a day, 6-7 days a week, for more than 25 years. •Listening for content, inflexion and body language to ensure a diagnosis that saves someone's life. •The power of intuition and the importance of keeping your mind open. •Trust vs Terminology - avoiding the technical traps that you may fall into by using language that is easy for people to understand. •Reading people - insights into human behaviour/reactions. •Nature vs Nurture - personal and professional development through making the most of what cards you are dealt in life. •Improving commercial acumen by learning from failures and experiences. •Knowing your subject, building rapport and value for money - the similarities and differences of being a doctor and a salesperson. •Being comfortable within yourself, the secret of career satisfaction.