A Comms Recruiter Perspective: Shifting Skill Sets and the New Comms Career Playbook w/ Brooke Kruger, Communications Recruiter and Founder at KC Partners

Struggling with how to stand out in an evolving communications job market? Brooke Kruger, communications recruiter and founder of KC Partners, reveals critical skill shifts and career positioning strategies that helped comms professionals land roles as hiring trends rebound.

In this episode, we explore:

• Why AI proficiency and adaptability are now baseline requirements for PR and comms careers [00:00]

• How the fragmentation of media and new channels like podcasts and Substack are reshaping storytelling and candidate value [15:30]

• Practical LinkedIn tactics, personal branding, and the real impact of reporting structures on comms influence and compensation [28:45]

Brooke Kruger is a leading executive recruiter with over 25 years’ experience building communications teams for tech, startup, and VC-backed companies. She brings deep market insight into what skills, roles, and approaches stand out as the industry transforms.

Listen now to discover how to future-proof your communications career and navigate the shifting landscape.