Ferrari Borrowed Its Most Famous Symbol

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This week on Past Gas, we’re diving into Ferrari — and the surprising, emotional origin of its most famous symbol. The Prancing Horse didn’t start with Enzo Ferrari, or even with cars at all. In Part 1 of our two-part season finale, we trace the logo’s roots back to a World War I Italian flying ace, and the chain of events that turned a wartime emblem into the most iconic badge in automotive history. From Alfa Romeo and early racing to Enzo Ferrari’s rise as a team manager, we explore how Ferrari built its identity long before it ever built a road car.

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