096. The Myth of Passive Income

I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive."

In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. 

Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income:

• Process: Your sales systems and funnels
• People: The team you need to make it all work
• Predictability: How you consistently fill your funnel
• Persistence: The willingness to keep testing and evolving

I share real numbers from our business - we've have near daily sales this year.

The truth? Passive income is really the result of active engagement, active growth, and active management. You can absolutely build systems that generate revenue while you sleep, but maintaining and growing those systems requires ongoing work.

If you've been chasing the "passive income dream" or wondering why your funnels aren't running themselves, this episode will give you a realistic roadmap for what it actually takes to build sustainable, semi-passive revenue streams in your business.

Links Mentioned

• Zach On Instagram
• The FB & IG Ads Bootcamp

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run