#102 From Passion-Driven Re-Brand to a Brilliant Product: Fliss Newland’s ’Sweet’ Story

In this episode, I speak to Fliss Newland, powerhouse young founder of Wild Thingz, a fun and innovative lower sugar sweet brand. We discuss her career transition from working with major retail brands like Mondelez to acquiring and rebranding a 40-year-old vegan sweet business - and the untapped opportunity that exists when taking on a business that already exists! 

Fliss shares her insights on the challenges of growth and letting go of control, the importance of brand over constant innovation, and the practical challenges of starting and scaling a business. We also delve into topics like the power of consistent messaging, the role of women in leadership, and the importance of creating an inclusive work culture, especially for working mothers. Fliss’s journey is a testament to finding opportunity in unexpected places and the power of positive mental attitude - she has a brilliant energy and I know you'll take loads from this episode. 

Find Wild Thingz online here

Find Wild Thinz on Instagram here 

The woman Fliss shouted out was Jennifer Spurr 

Don't forget to join the conversation with me on Instagram here 

--------

This episode is sponsored by Hawkins Laxton & Co - the personal branding and thought-leadership specialists supporting senior leaders, founders, and business owners to grow their professional profile in a tough and noisy market. If you know you need a stronger personal brand - one that actually reflects your strengths, your expertise, and the direction you're heading - Clare and Sian offer a brilliant process to help you get there. You'll get a full audit of your current personal brand, a 90-minute 1:1 session to uncover your signature strengths and values, and a bespoke personal brand narrative alongside a three-month thought-leadership plan. They'll also give you a digital and social optimisation strategy, plus a final implementation session so you walk away with a clear, confident personal brand - and a practical plan to grow your credibility, activate your community, and communicate with ease. Their clients describe the experience as game-changing, creative, confidence-boosting, and genuinely career-shifting. If you want support with personal branding, thought leadership, or media training, get in touch with Clare and Sian at hawkinslaxton.com, or email clare@hawkinslaxton.com or sian@hawkinslaxton.com.