Episode 212 - How The Chosen Went From $0 to 520 Million Viewers | Chris & Chad

Behind The Chosen: Faith, Film, and the Fight for Culture

Join host John Coleman on the set of The Chosen in Midlothian, Texas, for an unprecedented conversation with producers Chris Juen and Chad Gundersen of Out of Order Studios. From the Sanhedrin throne room itself, Chris and Chad share the untold story of how a crowdfunded Jesus project became a global phenomenon reaching 520 million people—and what it means for faith-driven investors seeking to impact culture through entertainment.

Key Investment & Industry Topics:

• Why entertainment investment requires a platform approach, not one-off project bets
• How The Chosen scaled from $0 budget for episode 5 to a multi-season global franchise
• The three investment pillars for cultural impact: spark the next generation, build infrastructure, create content
• Why investors should think like oil drillers: invest in a slate of 10 films, not just one
• The unpredictable nature of entertainment returns and how to approach risk wisely
• Building production companies that operate between $1M-$150M budgets with studio-level quality

Powerful Quotes:

"I'm tired of crappy Christian content. God doesn't want your crap. He calls us to be excellent." - Chad Gundersen

"Christians yielded culture, then got mad when culture went bad. Fine, it's risky, but is it worth the risk?" - Chris Juen

"Platforms, not projects. How do you get around the most excellent people in the industry who have a slate of content and invest in that diversified platform?" - John Coleman

About the Guests:

Chris Juen and Chad Gundersen are the co-founders of Out of Order Studios and executive producers of The Chosen, the largest crowdfunded media project in history. Chris brings 20 years of studio experience from major productions including Contact, Spider-Man, and Polar Express, while Chad contributed 20 years of independent filmmaking expertise. Together, they've pioneered a hybrid production model that delivers studio-quality content at independent budgets—proving that faith-driven content can compete at the highest levels of entertainment while maintaining both artistic excellence and fiscal responsibility.

Their production philosophy centers on creating environments where cast and crew are valued, where believers and non-believers alike can experience the gospel through excellent storytelling, and where investors can participate in cultural transformation through strategic, well-managed capital deployment.