Building Lorefully: Dr. Amrit Chandan, Founder & CEO, on Sustainability, AI, and the Power of Experience

In this episode of The Brand Called You, Ashutosh Garg speaks with Dr. Amrit Chandan, Founder & CEO of Lorefully, about building businesses at the intersection of sustainability, artificial intelligence, and human impact.

Dr. Chandan shares how his early work in chemical engineering led to launching Acceleron, a startup focused on sustainable battery design and circular economy solutions. He explains the scale of the global battery waste crisis and how innovative reuse models can improve energy access in developing regions.

The conversation then shifts to Lorefully — a platform designed to capture and scale human expertise using AI. Dr. Chandan discusses why AI should augment human intelligence rather than replace it, the importance of ethical data practices, and the leadership qualities needed in an AI-driven future.

Whether you’re a founder, sustainability advocate, board member, or young professional, this episode offers actionable insights on driving impact responsibly.