Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspect of your funnel" for true ROI. Barletta settles the video-versus-audio debate with one example. Taylor Swift called a YouTube livestream a podcast and audiences agreed with...
Healthcare finally has a level playing field in podcasting, but most organizations are still sitting on the sidelines. Bryan Barletta, newly appointed President of the combined Sounds Profitable and Podcast Movement organization, reveals why waiting for other industries to perfect the model is the wrong strategy. His key insight shifts how you measure success: treat podcasting as the "deepest aspect of your funnel" for true ROI. Barletta settles the video-versus-audio debate with one example. Taylor Swift called a YouTube livestream a podcast and audiences agreed with her. The format doesn't matter anymore. His research uncovers a massive opportunity: 40% of people who've ever listened to podcasts aren't monthly consumers yet. Learn why taking calculated risks in podcasting actually matters now and how to structure your strategy around funnel depth instead of vanity metrics.
This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: healthpodcastsummit.com
Chapters
00:00 - Intro
04:42 - Amplifying Industry Through Acquisition
07:58 - Making Events Free and Accessible
10:04 - Repurposing Content for Marketing
14:17 - Accelerating Research Accessibility
16:57 - Companion Podcasts: Brand and Community
22:16 - Podcasting's Open Distribution Future
24:20 - Podcasting Tips for Beginners & Veterans
30:06 - Challenges of Marketing Risks
32:23 - Collaborating for Creator-Centric Events
34:57 - Health Podcast Festival & Awards
Resources Mentioned
- Sounds Profitable website and newsletter
- Podcast Movement events
-
Quarterly Research reports - Free access to advertising perception and listener consumption studies
- Connect with Bryan Barletta on LinkedIn: https://www.linkedin.com/in/bryanbarletta/
Connect with Dan Kendall
• LinkedIn: https://linkedin.com/in/dankendall
• Instagram: https://instagram.com/healthtechdan
Connect with HealthPodcast.Org
• LinkedIn: https://www.linkedin.com/company/healthpodcast/
• Instagram: https://instagram.com/healthpodcastorg
• YouTube: https://www.youtube.com/@HealthPodcastOrg
Visit our other resources and sites to learn more about Health Podcasting:
• Health Podcast Show - HealthPodcastShow.com
• Health Podcast Awards - HealthPodcastAwards.com
• Health Podcast Library - HealthPodcastLibrary.com
• Health Podcast Community - HealthPodcastCommunity.com
• Health Podcast Network - HealthPodcastNetwork.com
• Health Podcast Summit - HealthPodcastSummit.com
• Health Content Integrity Pledge - https://healthpodcast.org/health-content-integrity-pledge
Health Podcast Show is part of HealthPodcast.Org // Brought to you by Mission Based Media
