Buick has been on a winning streak, but how will the brand keep it up? Well, marketing is sure to play a big role in GM's strategy, and to that end we've invited the Product Marketing Director for Buick, Roger McCormack, to join us this week. You can bet we'll also get to the hot topics of the moment including host John McElroy's impressions from the Frankfurt Motor Show -- he's got news about designer Peter Horbury and Valeo's tiny lidar sensor. Plus, some racing scuttlebutt: Juan Pablo...
Buick has been on a winning streak, but how will the brand keep it up? Well, marketing is sure to play a big role in GM's strategy, and to that end we've invited the Product Marketing Director for Buick, Roger McCormack, to join us this week. You can bet we'll also get to the hot topics of the moment including host John McElroy's impressions from the Frankfurt Motor Show -- he's got news about designer Peter Horbury and Valeo's tiny lidar sensor. Plus, some racing scuttlebutt: Juan Pablo Montoya...
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