Episode 529: Anastasia Soare: The Discipline That Built a Billion Dollar Brand and Why Obsession Beats Balance

Success isn't built by playing it safe or trying to do everything at once. This episode breaks down why obsession, discipline, and committing fully to one craft are often the real difference between stalled ideas and lasting success.

We dive deeper into this in the Habits & Hustle with Anastasia Soare. We also talk about why balance is overrated, how discipline beats talent, and what it actually takes to build a category from nothing.

Anastasia Soare is the founder and CEO of Anastasia Beverly Hills. She is a self-made entrepreneur known globally as the Queen of Eyebrows and built her career as an esthetician working with clients including Oprah Winfrey and Michelle Obama. She founded Anastasia Beverly Hills in 1997 and has been featured in outlets including The Wall Street Journal, Vogue, Allure, Harper's Bazaar, People, and Entertainment Tonight.

What's Discussed

• (04:06) Immigrating from Romania and why survival shaped her work ethic

• (07:24) Using the golden ratio to design brows and build a beauty category

• (15:21) Solving real customer problems before building products or scaling

• (19:33) Obsession, discipline, and competing with yourself instead of others

• (29:12) Why opportunity only matters when preparation is already in place

• (32:17) Simplifying contouring so everyday consumers can actually use makeup

• (38:14) Firing her daughter and why earned authority matters in leadership

• (41:48) Rejecting balance and embracing obsession to build something lasting

Thank you to our sponsors:

Rho Nutrition: Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at https://rhonutrition.com/discount/jen20.

Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Momentous: Shop this link and use code Jen for 20% off 

Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order 

Amp fit is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen 

Find more from Jen: 

Website: https://jennifercohen.com

Instagram: http://instagram.com/therealjencohen  

Books: https://jennifercohen.com/books

Speaking: https://jennifercohen.com/speaking-engagement

Find more from Anastasia Soare:

Instagram: https://instagram.com/anastasiasoare

Facebook: https://facebook.com/AnastasiaSoare

Anastasia's New Book: https://raisingbrowsbook.com