Building a 6-Figure Local Newsletter

In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation.

He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, and the various revenue streams he has developed, including events and partnerships with local businesses.

Kauffman emphasizes the significance of building a trusted brand and the potential for local newsletters to fill gaps left by traditional media.

00:00 Introduction to Michael Kauffman and Catskill Crew

03:05 The Media Landscape in the Catskills

09:04 Growth Strategies and Content Creation

15:05 Targeting the Right Audience

21:18 Building Trust and Relationships with Advertisers

29:54 Building Community Through Events

36:39 Brand Development and Merchandising

42:18 Exploring Real Estate Opportunities

52:07 The Value of Local Newsletters and Community Engagement

58:16 The Future of Catskill Crew and Community Growth

Links

Visit Catskill Crew

Follow Michael on X (@MikeyPesto)

Start your own local newsletter on Beehiiv

Subscribe to the Monetize Media newsletter

Follow Kyle on X (@KyleScottL)

Kyle's brands

AccessGMT.com

WalkingTheBoards.com

Tip.News

OnPattison.com