Why Podcasts Work For Luxury Brands, with T Brand Studio

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.

Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Useful links:

• New York Times Advertising T Brand Studio Website
• L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page

• Apple Podcast
• Spotify Podcast

• Cartier Trinity’s Linked by Love Paid Post on Nytimes.com
• Wellcome Paid Post on NYTimes.com

See omnystudio.com/listener for privacy information.