joyish: how to build an authentic brand

welcome back loves! this week i got to sit down with one of my favorite youtubers/content creators Joy Ben Hur, but you might know her as @joyishhhh on instagram and youtube. Joy is from Byron Bay, Australia and recently started her own brand/creative collective Humble Ego. we talked all things creativity, social media, youtube success, and the important meaning behind the words 'humble ego.' make sure to give joy a follow on both instagram & youtube! below is the breakdown of our conversation:

2:00 - intro + youtube journey
3:30 - The importance of genuine friendships
8:22 - inspiration, creativity, and perfectionism
14:50 - filmmaking
17:40 - Humble Ego Collective and the process of creating a brand
25:00 - imposter syndrome + worrying what others will think
31:10 - social media and #detoxwithjoy
38:30 - moon journaling + self care

xx liv