In this episode we chat with Mark Ash, the hugely interesting and inspiring CEO of Pure360, an email marketing platform based in Brighton, UK.
About Mark: With 20 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital. He started his career in the hey-day of digital advertising at DoubleClick in 1999, developing his expertise in display advertising, web analytics and email marketing, working with a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others.
In this episode we explore the following:
- With so many marketing channels available, how email marketing stays relevant to build brand loyalty.
- The changing landscape: in the future all transactions will be conducted from the body of an email. AKA: the email becomes the web browser.
- Democratisation of consumer data.
- How Bitcoin and AI - when used correctly - will bring true validation of 1-2-1 communication.
- Company values: a delicate balance - authenticity, creativity, emotional intelligence and adaptability is key.
- What a company like Pure360 is doing to prepare for Generation Z - from personalisation to on-boarding at the company itself.
- Why curiosity and being open to learn new things is so relevant today’s ‘jigsaw’ workplace: continuous learning.
- Why a progressive, inclusive culture matters in a company, and how, as CEO, Mark ensures he and his colleagues get it right.
- The role of empathy and purpose in work.
Learn more about Pure360: https://www.pure360.com/
Follow Pure360 Twitter: https://twitter.com/pure360
Find Mark on LinkedIn: https://www.linkedin.com/in/mark-ash-355b531/
———
Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn
Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/
Read more about Lizzie: https://lizziehodgson.com
———
Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/
Read more about Brandon: https://www.brandonrelph.com/
TikTok Boom: The Power of Short Videos
How To Train Your Algorithm: The Future of Broadcast Production and Media.
Dressed to thrill: The Power of Ethical Fashion
Food for thought: The changing face of the hospitality industry
"Down The Rabbit Hole with Conspiracy Theories"
The Rise Of The Planet Z: How Young People Are Changing Things Forever
"Blue Peter Is A Safe Space And Positivity In The World"
"Who Wouldn't Apply For A Job Where You Get To Sign The Nation's Banknotes?"
MONZO BANK: "Our Intent Is To Make Money Work For Everyone"
Kids Taking A Stand: Live Recording at The Children's Media Conference
"Maths Has To Be Part Of The Climate Crisis Answer"
"Machines are going to replace us in increasing numbers of tasks..."
"Where Do We See The Connections Between Data And Care In Childhood?"
EU Article 13 & Copyright: A Step Forward Or Step Too Far?
Deconstructing our TEDx talks
IWD 2019: Progress Has Been Made. More Has To Come.
Artificial Intelligence And The Future Of Work
You Can’t Be What You Can’t See: Why Young Enterprise Matters.
Brighton Pride, Big Companies and Brittany Spears.
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
A Prairie Home Companion: News from Lake Wobegon