#004 From Stems to Success: Cate Miller’s Floral Journey

Summary In this episode of Podcasters of America, host Bailey Sanchez interviews Cate Miller, founder of Flora Co., a floral design company inspired by her grandmother's legacy. Cate shares her journey from farmers markets to wedding venues, discussing the challenges and triumphs of building a creative brand in the floral industry. She emphasizes the importance of community, networking, and innovative design in her business, while also reflecting on the lessons learned from her first wedding event. The conversation highlights the dynamic nature of the wedding industry and the creative processes involved in floral design. In this engaging conversation, the speakers delve into the intricacies of event planning and floral design, sharing personal experiences and insights on balancing a busy wedding season, navigating vendor relationships, and the importance of networking. They discuss dream venues, inspirations from family, and the legacy Cate hopes to leave for future generations. Chapters 00:00 The Blooming Legacy of Flora Co. 03:01 From Farmers Markets to Weddings 06:02 Navigating the Floral Supply Chain 08:54 The Leap into Event Planning 11:49 Lessons Learned from the First Wedding 15:04 Building a Network in the Wedding Industry 17:57 Creative Inspirations and Trends 21:08 Innovative Floral Designs and Ideas 26:28 Creating Memorable Events 28:00 Balancing Wedding Season 29:55 Navigating Vendor Relationships 32:03 Dream Venues and Inspirations 34:02 Lessons from Family and Legacy 36:02 Building a Business with Passion 38:00 Networking and Community Support 39:55 Empowering Future Generations 41:55 Utilizing Technology in Business 43:48 Connecting with Clients Personally