Pooja Marwah is a content strategist, award-winning author, and founder of Authique, a boutique agency trusted by global leaders, Fortune 500s, and government clients. Known as the ‘Energiser Bunny’ of LinkedIn, she helps high-performing professionals build standout personal brands through done-for-you content, positioning strategies, and profile makeovers. With a storyteller’s instinct and a strategist’s mind, she turns big ideas into bold digital presence.In this episode, Pooja shares the unexpected story of how a Google search and a o...
Pooja Marwah is a content strategist, award-winning author, and founder of Authique, a boutique agency trusted by global leaders, Fortune 500s, and government clients. Known as the ‘Energiser Bunny’ of LinkedIn, she helps high-performing professionals build standout personal brands through done-for-you content, positioning strategies, and profile makeovers. With a storyteller’s instinct and a strategist’s mind, she turns big ideas into bold digital presence.
In this episode, Pooja shares the unexpected story of how a Google search and a one-way flight led to a career she never saw coming. From writing in a parked car to publishing a novel, she talks about the moments that shaped her path, and why she shows up with joy, not just strategy. It’s a conversation full of courage, clarity, and the kind of energy that sticks with you.
Connect with Pooja:
https://www.linkedin.com/in/thepoojamarwah/
https://www.instagram.com/thepoojamarwah/
https://x.com/PoojaPMarwah
https://poojapoddarmarwah.com/
Timestamps:
00:00 – Cold open: 36-hour flight to meet a stranger
01:00 – Intro and welcome
01:20 – Meet Pooja: strategist, author, drama queen
02:30 – Why storytelling still wins even with AI
04:08 – Helicopter parenting explained
05:18 – Showing up online as your full self
07:05 – Why fake personas never work
08:30 – Building trust through content
10:52 – The DM mistake most creators make
12:45 – Relationship-building over cold pitches
13:58 – Not now doesn’t mean never
15:35 – Stop comparing your starting line
17:00 – Tomas vs Pooja: different timelines
18:48 – She joined LinkedIn at 43
19:28 – The search that started it all
21:20 – #1 LinkedIn creator leads to Sarajevo
22:13 – A one-way flight that changed her life
24:00 – What if it works out
25:16 – Meeting Yasmeen in person
27:14 – Her first in-person creator meetup
28:09 – Waiting a year for her first client
29:08 – Start with why, not reach
30:05 – What can you talk about at 3am
31:08 – Burnout comes from the wrong reasons
32:16 – Content, balance, and Twix
33:46 – AI overwhelm is real
35:32 – Chocolate confessions
36:03 – She wrote her first book in a car
38:26 – From parked car to publishing deal
39:02 – Awards and being called a specialist
40:38 – Golf, Greece, and piano dreams
42:12 – Her favourite trips
43:57 – Her surprising book recommendation
45:22 – Books that make you feel
46:49 – New book for Indian teens
47:50 – How to connect with Pooja
49:44 – Final thoughts: fun and kindness
50:54 – Outro and subscribe
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