The Philadelphia Concert Promoter Who Continued to Pull Off The Incredible!

Legendary Philadelphia Concert Promoter Larry Magid shares captivating stories from his early days booking bands for Temple University frat parties, his time working with the biggest talent agency of the '60s, to founding Electric Factory and making it a cornerstone of Philadelphia’s music scene.

We revisit iconic moments like the 1969 Atlantic City Pop Festival, which took place just weeks before Woodstock.  Larry’s pivotal role in booking Bruce Springsteen for four sold-out shows at the Tower Theater, and his behind-the-scenes perspective on producing Live Aid and Live 8 in Philadelphia, two historic event that raised global social consciousness and marked a turning point for the music industry.

Larry also reveals the extraordinary efforts he made to bring the Rock and Roll Hall of Fame to Philadelphia, and why it slipped away to Cleveland instead. Through anecdotes about famous artists, the city’s rich radio legacy, and his passion for mentoring the next generation, Larry's reflection on the teamwork, luck, and vision required to shape Philadelphia into a music powerhouse produced a book:

Purchase the book here: The Philadelphia Music Book:  Sounds of a City

Proceeds benefit The Philadelphia Music Alliance 

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