Sundae School: Building The First ”Smoke Wear” Brand From Korean Clothes and California Cannabis

In 2017, Dae Lim founded Sundae School, a Korean "smoke wear" brand born at the intersection of cannabis and streetwear.

With the help of his sister, Cindy Lim, Sundae School started releasing collections of shirts and jackets filled with weed references and plays on religion.

In the years that followed, Sundae School would grow from a rack of t-shirts to a full fledged global brand, offering cannabis products, accessories, and apparel worn by celebrities like Pete Davidson and Jacob Elordi.

On this week's episode of All Angles, we talk to co-founders Dae Lim and Cindy Lim, head of business development Jennifer Tran, and head of Fashion Gia Kim, to hear the full story of Sundae School, and learn how a small team of high achieving degenerates created one of the most interesting and exciting new brands in fashion and cannabis.

 

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