324. Erin Krueger: How to Build the Team and the Culture that Dominate the Market

In this episode, 324, Jere is talking to Erin Krueger, the number one real estate agent and team in Nashville, Tennessee, not to mention a top agent, at number 15, in the country. 

Erin is back, after 200 episodes, for round three. 

She shares where she is now, the incredible successes, and the unthinkable tragedies that have shaped her journey... and of course, the release of her new book, Capture the Culture, as Erin and Jere talk about:

How to Build the Team and the Culture that Dominate the Market

⏱️ Timestamps:

00:00 Intro (About Erin)
00:44 Meet Erin 
01:11 Her Book: “Capture the Culture”
01:53 Why Write It & Who It’s For
03:33 Difficult Days Don’t Define Us
05:59 Gratitude & Leadership on the Farm
07:04 Get Uncomfortable to Grow
07:28 The Insatiable Demand for Authenticity
08:01 Owning Your Power in Tragedy
10:48 Decisions Beyond the Bottom Line
13:55 Client Conversations in Difficult Times
15:31 “Real” Real Estate—When Clients Need Us
15:51 Caring Without Crumbling
17:29 Erin’s Tests for Hiring
18:59 Culture-Fit Interview Questions
20:28 Another 'Erin Hiring Test'... “Email Me Tonight”
22:02 How to Hire People Who Care as Much as You
24:58 Leading to Win (1/30/60/90; how and when to let go)
27:05 Nixing Negativity Before It Spreads
32:33 Commitment to Appreciation 
33:38 Growing & Promoting Top Talent
37:56 Knowing Talent When You See It
39:41 Scripting and Authenticity
42:43 Setting the Appointment
43:08 Controlling the Conversation
43:54 To Build—or Not—to Build a Team
46:12 Team Culture Audits & Feedback
47:41 Owning Your Mistakes in Leadership
49:47 Strength in “I Don’t Know” 
51:37 Commission Conversations & Articulating Value
52:33 “I’m Worth 12, but I'll Charge…” (value moments)
54:23 Erin’s Top Resource for Success
55:28 Should You Write a Book?
56:36 The One Thing to Remember

🔎 Quotes:

“When you put yourself in uncomfortable positions and put yourself out there, things magically happen.”

“Real estate is the vehicle; people are the priority.”

“Listening is the number one skill in real estate.”

“Leading my team, I’m like the NBA coach with a championship team—I push them to heights they didn’t know they could reach.”

“Difficult days do not define us—what we do with them does.”

“Fail forward. Don’t live in the setback—keep moving.”

“Don’t half-ass things–do it 110%”

📖 Book: 

Capture the Culture by Erin Krueger https://amzn.to/4gk1kJR

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