Inside Shappy Pretzel’s rise as Hollywood’s crisis comfort food

This founder launched a pretzel company by accident in 2020 and the world hasn’t stopped craving it since. This week on The Big Idea with Elizabeth Gore, Shappy Pretzel Co. founder Adam Shapiro joins the show to answer the question: How can small businesses do good in times of crisis? Shapiro shares his story of opening a Philadelphia-style soft pretzel company during the height of the 2020 pandemic, and how his tasty treats have become the go-to crisis snack in Los Angeles.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

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Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.