Two Brands. One Creator: What Happens When You Grow in Public Twice |136: Danielle Mimoni

Danielle is a LinkedIn strategist who built a fully booked freelance business without pitching, cold outreach or chasing trends. She helps founders and freelancers attract clients through content that connects and brands that feel real. She’s also built a wellness-focused brand on Instagram, showing how to grow across platforms without burning out. Her approach is rooted in clarity, consistency, and sharing what actually works, not just what looks good online.

In this episode, she shares what it actually takes to grow on LinkedIn and beyond. We talk about content strategy, building a brand that feels like you, and showing up even when you don’t feel like it. You’ll learn how to attract clients without selling, post without overthinking, and create content that helps people, and works for you. This one’s for anyone trying to grow online without losing their voice in the process.

Connect with Danielle:
https://www.linkedin.com/in/danielle-mimoni-social-media-marketing/
https://www.instagram.com/daniellemimoni/

Timestamps:
00:00 – How Danielle gets clients without pitching
01:10 – Intro and welcome
01:22 – Danielle on building two personal brands
02:16 – Why growing on multiple platforms matters
03:12 – Where she started and what changed
04:13 – Taking content seriously for the first time
05:25 – LinkedIn vs Instagram: what she prefers
07:22 – Which platform is harder to grow on
08:42 – Content strategy across both platforms
10:46 – Does she see herself as an influencer?
13:42 – Why full-time influencing isn’t the goal
14:33 – Starting on LinkedIn from scratch
17:46 – How redundancy led to freelancing
18:43 – Tips for early LinkedIn growth
21:05 – Should you post selfies on LinkedIn?
24:48 – Building a brand with visuals and consistency
26:07 – Getting all clients inbound through content
27:50 – Giving away knowledge to build trust
29:02 – Why people really hire you
30:43 – Attracting brands and partnerships
35:50 – Showing up when it’s hard
39:06 – How she preps content in advance
41:10 – Her view on imposter syndrome
41:34 – Wellness, hobbies, and lifestyle habits
43:38 – Books that shaped her mindset
46:17 – Where to follow and connect with Danielle
47:06 – Final thoughts on personal branding

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LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
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