Jose Alvarado Starts the Fight — Why the Suns Embrace the NBA Antihero Role - Southwest Bias

Jose Alvarado didn’t just get into it with Mark Williams and the Phoenix Suns — he helped define who they are becoming. After a heated altercation that escalated tensions, Alvarado embraced the role of villain, and in the process, Phoenix leaned fully into its identity as the NBA’s antihero team. 

In this episode, we break down what actually happened, why moments like this keep following the Suns, and how Phoenix has stopped trying to be liked — choosing instead to be competitive, physical, and unapologetic. 

We discuss: 

- What led to Jose Alvarado starting the confrontation with the Suns -

 Why Phoenix continues to be cast as the “bad guys” around the league - How this moment fits into the Suns’ growing antihero reputation - Why fans are rallying around this version of the team 

- Whether embracing this edge actually helps Phoenix win 

This isn’t about promoting violence — it’s about NBA emotion, rivalry, and identity. Every contender eventually earns a reputation, and the Suns are no longer running from theirs. Do the Suns thrive as the NBA’s antiheroes — or does it hurt them long term

0:00 Intro 

2:00 Suns the Anti-Hero 

9:00 Aftermath 

 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.