28. Tech Talks: Unpacking the Success Behind Azura’s Launch

I have a sneaky little suspicion that this episode will be the most listened to of the series 🤭 Yes, it's the one you all wanted - the details behind Azura's launch and how I managed to make it such a success. This was such a fun episode for me to record as a psych girlie and strategist at my core because I leveraged so many of the sales psychology tactics that you've heard me talk about before. And guess what? They actually work (ofc) so I just know you'll want to hear all about them.

I'm going to share with you:

• Why this launch was so different to any I've ever done before
• How I prioritized expressive buyer energy through my marketing
• Why I ruffled some feathers by creating curiosity via exclusivity
• How I used loss aversion to create buzz
• My coined term: the shareholder effect
• Why slow and steady wins the race
• How I created a home for expressive buyers in the Azura partnership program

Check out Mya Nichol's case study here

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