The Marketing Mindset That Makes You a Better Mum - Ep 71

Motherhood is a hot mess of love, guilt, change and tiny decisions… and it turns out an “agile marketing mindset” might be one of the most useful tools you’ve got. In this episode, Anna from Sticky Beak flips the script and interviews you on cognitive load, mum guilt, identity shifts, and why building a village matters more than perfect routines

This episode kicks off a slightly different kind of series: not just marketing, but marketing, working life, and motherhood - the real juggle in the messy middle. Joined by Anna from Stickybeak.co, we unpack what the early weeks of parenting actually feel like: the speed of change, the identity whiplash, the guilt of not loving every second, and the relief that comes with finally getting small pockets of time back.

We’ll explore how motherhood reshapes behaviour in surprising ways - from “one hand scrolling, one hand feeding” to becoming an online grocery shopper whose basket is basically a locked favourites list (and what that means for brands trying to break into a closed circle). 

Our conversation explores the emotional and practical reality of cognitive load: why your brain feels like mush, why things drop, and why it doesn’t mean you’re failing - it means you’re carrying a lot.

The big through-line is this: the skills that make you a brilliant marketer (curiosity, testing, learning fast, asking questions, adapting) can make you a more confident parent too. 

And equally, parenting teaches you resilience, decision-making and self-trust in a way work rarely does. It’s an honest, funny, reassuring conversation about building systems without losing softness - and remembering you don’t need to do everything, you just need to do what’s right right now.

We also dive into:

• The guilt spiral: wanting to be present and wanting to work -  and why both can be true

• How cognitive load shows up in real life 

• “Testing the edges”: micro-experiments that help you grow confidence week by week

• Why “martyrdom” shows up in parenting and marketing, and how to share the load

• Community as survival: your village, your partnership, and the permission to engage in your own way

• “Oxygen mask first”: checking in with yourself so you can show up calmer for everyone