SRAM and RockShox. Chances are you know these names because you’ve seen them on your bike. But SRAM, the parent company for brands like RockShox, Truvativ, Zipp, Quarq, Time and Hammerhead, is much more than a company that builds bike parts; they’re community builders. Find out more about their efforts to build up the cycling community in Colorado Springs and around the world through their SRAM Field Guide program, in this conversation.
Global bike part manufacturing company SRAM began in 1987 and was named after founders Scott King, Stan Ray Day & Sam Patterson. Their Vision Statement is “We believe in the power of bicycles in expanding the potential of cycling. We create manufactured components and inspire cyclists.” The position of SRAM Field Guide was created to provide community representatives to help them fulfill their mission and to make an impact for cycling in the communities where they reside. There are currently 13 of 31 of the SRAM Field Guide positions filled, with opportunities open in the midwest, northeast and across the globe.
Host: Torie Giffin, owner of the Buffalo Lodge Bicycle Resort, ride leader and ambassador for cycling in Colorado Springs
Guests:
Mentioned in This Episode:
Aravaipa Running and Races
https://www.aravaiparunning.com/
Ascent Cycling
https://www.ascentcycling.net/
Bike to Work Day June 22
https://coloradosprings.gov/bikes/page/annual-biking-events
Buffalo Lodge Bicycle Resort
http://bicycleresort.com
Colorado High School Cycling League
https://coloradomtb.org/
Colorado Springs Cycling Club
https://www.bikesprings.org/
Criterium Bicycles
https://www.criterium.com/
Kids on Bikes Colorado Springs
https://kidsonbikes.net/
The Pikes Peak APEX 4 Stage MTB Challenge sponsored by RockShox
https://www.pikespeakapex.com/
Routes Outfitter
https://routesoutfitter.com/
SRAM
https://www.sram.com/en/sram
SRAM Careers
https://www.sram.com/en/company/careers
Trails End Taproom Trailblazers
https://www.trailsendtaproom.com/trailblazers
Women’s Mountain Biking Association of Colorado Springs (WMBA)
https://www.wmbacos.org/
Special thanks to Studio 809 Podcasts Supporter and Community Partner, Springs Homes.
And to supporter and partner, the MeadowGrass Music Festival 2022
Pedal the Springs is produced by the Buffalo Lodge Bicycle Resort, the only bicycle-themed lodging and must-stay for cyclists coming to Colorado. Check us out at https://www.bicycleresort.com for more information.
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26: Club Spotlight: Live Audience with the Colorado Springs Cycling Club
25: Local Rider Spotlight - Erik Newsholme Race Across America Winner
24: Local Bike Shop Spotlight: Old Town Bike Shop
23: Coach Spotlight - Matheny Endurance
22: Local Bike Shop Spotlight – Ted’s Bicycles
21: Ride with Our Tribe
20: Cycling with the Santas
19: Where Your Grit Meets the Gravel: Race the Rampart Rager
18: Join the Starlight Spectacular Nighttime Ride in the Garden
17 Join the Bike to Work Day Breakfast & Celebration
16 The Next Gen! Junior Cycling in the Springs
15 Twisted Spoke CBD for Cyclists
14 Getting Gnarly in the Springs
13 Cycle to the Summit of America’s Mountain
12 719 Ride - A Homegrown Cycling Challenge of Epic Proportions
10 Winter Biking Tips
9 That eBike Smile!
8 School for Bike Mechanics
7 High Altitude Advantage
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