Mike Roberts used to hate beer while he was in university. It wasn’t until he had a taste of pilsner during a visit to Prague that he had an epiphany: the drink tasted phenomenal, and Mike knew he fell in love. Fast forward to today, and Mike serves as the Craft Solutions Facilitator at Cru Brewing Systems and boasts 15 years of brewing experience. Before joining Cru Brewing Systems, Mike worked with several other companies, including Old Yale Brewing in Canada and Mountain Goat Beer in Australia—two companies that saw rapid growth during Mike’s stint with them.
Mike joins me today to describe the brewing systems solution Cru offers and share how he fell in love with pilsen, despite hating beer while he was in university. He explains how the science, chemistry, and nuance behind brewing keep you interested and learning forever. He also highlights why craft lager is a test of a brewer’s skills and underscores why feedback plays an important role in the industry.
This week on Consuming the Craft:
● Cru Brewing Systems, their work, and how they’re innovating at the Craft Brewers Conference
● The crazy modulations Cru Brewing Systems can do at the brewing house
● How Mike got started in the craft brewery industry
● The crazy pours at the Czech Republic and how Mike fell in love with beer
● The time Mike took remote education while working two full-time jobs
● Why feedback is important in the brewery industry
● Mike’s epiphany drink and why craft lager is a test of a brewer’s skills
Connect with Mike Roberts:
● Cru Brewing Systems
● Cru Brewing Systems on Instagram
● Cru Brewing Systems on Facebook
● Mike Roberts on LinkedIn
Consuming the Craft
Thanks for tuning into this week’s episode of the Consuming the Craft Podcast, brought to you by AB Tech’s Craft Beverage Institute of the Southeast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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