In this episode I want to dig deeper into a topic I emailed my list about a couple of weeks back, and I want to challenge you to ask yourself: are you falling into the trap of building a shallow brand?
I want to make it clear: I’m not implying that you, as a person, are shallow! Firstly: I don’t think you’d be listening to this podcast if you were, tbh. I would have scared you off a loooong time ago!
And secondly: even if you were, you wouldn't admit it, would you? I mean, who wants to be seen as someone lacking emotional or intellectual depth; that person who judges others on their looks, their job, their house, or how much money they have. Who is all-consumed with appearances, but flakey af when shit's about to get real. I’m not saying that at all.
Of course you're not shallow. But what about your brand?
I hate to tell you: If you are only focusing on the visual aspects of your brand, then… yes. Your brand is shallow.
— But I want [my brand] to be so much more than just a pretty face! I hear you scream. Well, my friend, I want more for your brand too.
Tune in to hear about the pitfalls, and how to avoid them!
TL;DR — episode links:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
My Authority Magazine interview!
Don't be intimidated by Linkedin w/ Petra Fisher
Branding vs. design vs. marketing — a quick guide
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
The importance of a human approach to branding in 2023 and beyond
Strategy first: why foundations matter w/ Kelsey Gilbert-Kreiling
OMG! It's a rebrand!
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
You can't rush quality
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
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The emPOWERed Half Hour
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The Money Mondays