214: Parades, Blizzards, and Breakthrough Moments at Dante and Dory’s (Behind Closed Doors)

2025-12-14

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It's been a month of momentum, mayhem, and massive visibility at Dante and Dory's. Have you ever had a month where you're marching confidently toward progress while also dragging chaos behind you like a determined toddler on a leash? Welcome to small business life. In this Behind Closed Doors episode, Candace takes you through November's slow sales anxiety, December's sudden surge, and all the visibility wins that finally made Dante and Dory's impossible to miss. She shares: 🙌 The moment signage changed ev...

It's been a month of momentum, mayhem, and massive visibility at Dante and Dory's.

Have you ever had a month where you're marching confidently toward progress while also dragging chaos behind you like a determined toddler on a leash? Welcome to small business life.

In this Behind Closed Doors episode, Candace takes you through November's slow sales anxiety, December's sudden surge, and all the visibility wins that finally made Dante and Dory's impossible to miss.

She shares:

🙌 The moment signage changed everything

🙌 Why she was hesitant to hire (sound familiar?) and what changed when she did

🙌 How opening an hour earlier accidentally turned into a brilliant move (thanks to the sign guys!)

🙌 The surprise visit from podcast listener who came across the country just to see the store

This month's theme? Visibility isn't optional - it's oxygen for your business. From exterior signs to website updates to in-store pricing to social media storytelling, every touchpoint matters. Because if people are talking about you in a positive way, you're unstoppable!

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