In this episode, I'm joined by Founder and 2025 Forbes Under 30 Europe Lister Emma Nicole. She's a U.K.-based gaming content creator, with over 750,000 followers across social media. Known as @hiEmmaNicole, she shares content on games like "The Sims 4" to educate users, give tips and tricks about the games, and increase inclusivity across the gaming industry.
We dive into the evolution of the creator economy, how she stays grounded while building a global brand, and the major vision behind Playnist and its future in 2025. Emma also shares how she balances creating, building a platform, and staying inspired through it all.
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