From Market Stall To Global Snacks - The Journey of The Protein Ball Co | Founder - Matt Hunt

A teenage trader learns to move stock on Romford Market, then builds a clean‑label snack factory that challenges ultra‑processed bars and keeps going through COVID with a private‑label engine. Matt Hunt, co‑founder of The Protein Ball Co, joins us for a candid, high‑energy tour through graft, grit, and the choices that change a business. We dig into margins, manufacturing, pet treats you could eat, and a bold rebrand made to win shelves.

• early market lessons shaping sales craft and urgency
• olives to protein balls and the Expo West insight
• outsourcing pain points versus owning production
• factory build on a tight budget and fast scale to export
• airline margins, cancellations, and cash discipline
• educating customers on protein types and absorption
• clean labels versus ultra‑processed ingredients
• COVID impact and the private label pivot
• launching human‑grade dog treats with low carbs
• rebrand to Ballsy By Nature and paper packaging
• returning to proactive sales with a stronger story
• partnership roles, stress, and family balance

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