EP 155 | Mark Madrid, CEO & Founder of Breakthrough Mavens, LLC & former Associate Administrator of U.S. Small Business Administration

Host Ruben Navarrette has an interesting and wide-ranging conversation with Mark Madrid, an Austin TX-based  author, consultant and expert on business excellence, entrepreneurship, cybersecurity and artificial intelligence. The two talk about the challenges and opportunities facing Latino-owned small businesses, what entrepreneurship means to Latinos, and what U.S. companies do right or wrong in term of attracting Latino customers.  They also discuss the media, and the ways in which the coverage of Latinos in the United States seems to be inaccurate or incomplete.