Elsen - Zac Sheffer, Founder & CEO

Why hello startup nation, the Early Stage Podcast rolls onwards! It's great to be back in the saddle for a whole new set of episodes. It's been a while since I hosted panels, I was invited to moderate the Pre-Traction Fundraising panel at Startup Boston at 1:30pm on September 12th at CIC Boston. If you ever wanted to say hi or give me a hug in person, well, this is your opportunity. I usually edit most of my episodes to around 30 minutes, but I had such a hard time figuring out what to cut here that I just left most of it in. This interview with Zac Sheffer, Founder & CEO of Elsen, is a little longer than most episodes, but a full listen is definitely worth it. Zac's started his career in entrepreneurship making $40/day hawking candy bars from his lock in middle school. After writing an iPad app that overlaid technical indicators on top of real-time Yahoo Finance data, he fell in love with the financial services space. Our convo shifts from finding market validation for Elsen to riffing on value proposition, tips on working with large companies, having an obsessive customer focus, and the 20+ hour cooking challenges with his friends that have become his zen. Listen in to learn how Elsen is enabling anyone to harness vast amounts of data to make better decisions and solve the worlds most complex problems.