This is why brands love sports stars

Today we’re deepening why sports stars work so well for branded partnerships, and why we, as the audience, care so much about them. The relationship between fashion and sports has always been incredibly strong, but in 2026, brands are leaning in more than ever.

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Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Rhiannon Joyce (@rhiannonjoyce).

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Style-ish's producers are Lucy Hunt (@lucyhunt3) and Cait Emma Burke (@caitemmaburke).

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We’ll see you back here next Wednesday.