How Patagonia Turns Packaging Into a Brand Statement with Jennifer Patrick

Guest: Jennifer Patrick, Global Packaging and Branding Director at Patagonia

Summary:

Jennifer shares her journey from photography, creative direction, and print production to leading global packaging and branding at Patagonia, an iconic brand known for sustainability. She discusses how sustainability influences every decision, innovative packaging changes that saved millions of plastic pieces and pounds of paper, and how technology like QR codes transformed customer engagement.

Key Topics Discussed:

• Jennifer’s career path and creative background
• Patagonia’s sustainability-first approach in packaging
• Removing 37 million plastic Swiftachs
• Hang Tag redesign saving 175,000 pounds of paper
• Leveraging QR codes for global engagement and activism
• Customer feedback and data insights
• Patagonia’s Work in Progress impact report
• Advice for brands and consumers on sustainability

Resources Mentioned:

Patagonia's Progress Report
Patagonia’s sustainability initiatives
NetPlus material innovation

Contact:

Follow Patagonia on Instagram or visit Patagonia.com for updates and the impact report.

Closing Thoughts:

Jennifer emphasizes that small shifts can create big impacts in packaging and sustainability. She encourages collaboration across industries and conscious consumer behavior to drive meaningful change.

Thank you for tuning in to Sustainable Packaging with Cory Connors!

Chapters:

00:00
The Journey to Patagonia: A Unique Background

02:42
Sustainability at the Core of Packaging Decisions

05:33
Innovative Packaging Solutions and Their Impact

08:11
Engaging Customers Through Technology

10:55
Building Community and Feedback Loops

13:46
Patagonia's Role in Environmental Responsibility

16:39
Future Innovations and Product Developments

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https://www.linkedin.com/in/cory-connors/

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This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.