Earn Your Happy

How Melinda Maria Spigel Scaled Her Jewelry Brand From $1,500 to $20M (No Hype, Just Strategy)

2026-02-18

Good news, you don’t have to go viral to have a 1M+ dollar business. In this episode, I sit down with Melinda Maria Spigel, founder of Melinda Maria Jewelry, to talk about why brand equity matters more than a “Taylor Swift moment”, how to use data without losing creativity, and the reality of being a founder for 20 years. We dive into her scrappy beginnings at a Starbucks card table, the "brutal" middle years of scaling, and the pivotal decision to step down as CEO to protect her zone of genius. Tune in to learn how to build a business that thrives on stability rathe...

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HIGHLIGHTS

00:00 Why there is no such thing as ONE “big break”.

08:00 The instinct that changed Melinda’s entire PR strategy.

12:00 Why even a Taylor Swift moment won’t sustain your business long term.

15:45 Tips to build brand equity that outlasts trends and hype.

18:30 How data and AI now shape product design and marketing decisions.

21:00 Are you the bottleneck in your business?

27:30 How do you know when it’s time to hire a CEO?

32:15 Why scaling from $1M to $10M is the hardest phase of business.

36:00 The traits Melinda had to develop to survive 20 years in business.

37:30 How opening a physical store strengthened brand community.

44:00 Why it is never too late to start a business.