Why brands are so obsessed with community

This week, we’re going to explore why brands are so obsessed with community right now. Lately, it feels like every single brand is fixated on building ‘community’, and we wanted to understand how we got to this point, what the difference between authentic and synthetic communities is, and where we go from here.

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Big thanks to Cancer Council and the Australian Government for making this episode of Style-ish possible! As you embrace the Aussie summer this year, it’s so, so important to protect yourself every day – even if it’s cloudy. Our sun is just that powerful. And if you’re heading outside, remember to slip on a long-sleeve shirt, slop on sunscreen, slap on a wide-brimmed hat, seek shade, and slide on a pair of sunglasses.

And here’s a link to the reccos we made throughout:

‘Getting Brand Communities Right’ by Harvard Business Review

‘Death of brand-led community part one’ by Nik Goodner 

Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Rhiannon Joyce (@rhiannonjoyce).

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Style-ish's producers are Lucy Hunt (@lucyhunt3) and Cait Emma Burke (@caitemmaburke).

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We’ll see you back here next Wednesday.