Joining me today is Robert Kiyosaki and is the author of over 18 books, including the best selling finance book Rich Dad Poor Dad, that has sold over 40 million copies.
Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to make changes in our lives, take control of our financial future, and live the abundant life we deserve.
Robert and his wife Kim created the CashFlow board game, and tried to market to a major game company who turned it down because they felt the game was “too hard.” Robert decided to write a catalog for his game and named it Rich Dad, Poor Dad. He brought his book to publishers in New York who didn’t like any of the concepts in his book and turned him down for publishing.
The husband and wife team decided to print 1000 copies of the book. At the time, no one wanted to sell self-published authors, so he called a friend who owned a car wash and asked him to put his books at his business. In two weeks, all two dozen sold. One buyer introduced the book to Bill Galvin, who purchased the remaining 976 books Robert had in stock.
Flunking out of high school because he couldn’t write, Robert has moved on to become one of the world’s most renowned authors. To make the grade, he had to follow his strategy “in high school, I sat next to the smartest girl. Today, that’s called cheating.” He returned from Vietnam and pursued his dream of being an entrepreneur despite his poor dad wanting him to become a pilot for a commercial airline. His philosophy is to have a best-selling book, not a best-written book. Robert also emphasizes that in order to become a best-selling author, you need to learn how to sell.
Listen in to find out how Robert Kiyosaki landed a spot on Oprah, how he became an international bestseller in a few months, and why the most critical choice in your life is to choose a good teacher. Learn why he wrote Rich Dad Poor Dad, why he didn’t like school, and why your greatest asset is your brain.
Show Notes
[01:52] Why Kiyosaki self-published instead of going the traditional publisher route. [03:33] The story of how Robert brought his book to New York publishers and was turned down. [05:40] How his book landed in the hands of Bill Galvin from Dallas, Texas. [07:01] Oprah calls Robert while he was vacationing in Australia to ask him to be a guest on her show. [09:27] Find out his story about coming home from Vietnam and his relationship with his dad. [10:52] Why your greatest asset is your brain. [12:40] Robert’s advice to those who want to write a book but feel they don’t write well-enough. [16:09] Why he wasn’t failing enough and how he achieved failing 30 times a day. [21:56] Robert chats about how learning golf is a part of rewiring his brain. [23:46] Money cycles, crashes and predictions that are happening now with COVID. [27:09] How he turned a successful book into a book series and a brand. [29:40] When you’re writing your book, ask yourself, does this have the potential to be a brand? [31:04] Public relations is cheaper than advertising. [34:25] Robert’s biggest thrill is hearing that a parent gave their child his book.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Rich Dad Rich Dad Radio Show Classflow Classic Online Game Follow Robert on Twitter Robert Kiyosaki on Instagram Follow Robert on YouTubeSPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker
SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders
SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)
SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson
SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield
SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey
SPS 254 Valuepreneurs, “Funderdome” & Publishing Before Your 60th Birthday with Steve Waddell
SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff
Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese
SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann
SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)
SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon
SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan
SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear
SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)
SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done
SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks
SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson
SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
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